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Kidz Biting Back?
There are regular kidS, and there are KidZ. KidS don’t know about Big Fat Industries and Couch Potato Companies and their marketing tricks and advertising ploys. KidZ are 4th and 5th graders who have seen Kidz Bite Back 101 and are experts on Big Fat Industries, Couch Potato Companies and the basics of living healthy. Kidz are smarter than most adults on these topics.
Kidz spread the word. Kidz are educating their friends, parents, relatives, neighbors – even elected officials. There is no other campaign in the nation like Kidz Bite Back because adults never thought 4th and 5th graders could lead the way. Adults alone can’t make American healthier, but KidZ can!
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