ABOUT US

What is Kidz Bite Back?
Kidz Bite Back is a kid-created, kid-led, kid-spread campaign that promotes improved nutrition and increased physical activity. But it does it in a different way than the standard approach of adults preaching to kids about eating better and exercising more (usually pointing a finger during the lecture). This standard approach of adults preaching to kids has been used for decades, and it simply doesn’t work. If it did, the United States would not have a childhood obesity epidemic.

How is Kidz Bite Back different from other campaigns?
Our approach is very different. It begins by educating students how kids are being targeted by three industries that are promoting excessive consumption of poor nutritional foods (fast food, soft drink and junk food industries). We call them Big Fat Industries.

We also educate students on how two industries are promoting sedentary lifestyles (natl. TV networks and video game companies). We call them Couch Potato Companies.

After educating kids, we encourage and incentivize them to spread the word about Big Fat Industries and Couch Potato Companies. We want them to tell their friends, families and neighbors. Kidz Bite Back is about kids spreading the word to other kids. It’s not about adults preaching to kids.

We’re not the food police.
We’re not telling anyone not to eat or drink fast food, soft drinks or junk food. It’s tasty stuff. We eat it. But ONLY in moderation.

We’re not the screen police. We’re not telling anyone not to watch TV or play video games. We watch the good stuff on TV and play the cool video games. But ONLY in moderation.

We promote moderation. We want these industries to also promote moderation, instead of promoting excess. We’re all about moderation.