|
About Kidz
Kidz Bite Back is a kid-created, kid-led, kid-spread campaign for 4th & 5th graders that promotes improved nutrition and increased physical activity. But it does it in a different way than the standard approach of adults preaching to kids about eating better and exercising more (usually pointing a finger during the lecture). This standard approach of adults preaching to kids has been used for decades, and it simply doesn’t work. If it did, the United States would not have a childhood obesity epidemic.
We’re not the food police.
We’re not telling anyone not to eat or drink fast food, soft drinks or junk food. It’s tasty stuff. We eat it. We drink it. But ONLY in moderation.
We’re NOT the Screen Police.
We’re not telling anyone not to watch TV or play video games. We watch the good stuff on TV and play the hot video games. But ONLY in moderation.
|
