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This is Kidz Bite Back --the only kid-led campaign
in the nation that exposes the Big Fat Industries and
Couch Potato Companies. |
 Kidz Bite Back
is a kid-led campaign of 4th and 5th
graders in 16 schools in Pinellas and Hillsborough Counties
(sunny Florida). Kidz learn about Big Fat Industries (fast
food, soft drinks, junk food industries) and Couch Potato
Companies (TV stations/networks and video game companies).
These companies target kids and bombard them with billions
of dollars in advertising to get them to eat and drink as
much of their unhealthy food as possible, and watch TV and
play video games all day everyday.
After attending the Big Fat Industries 101 and Couch Potato
Companies 101 sessions, kids become Kidz, who are literally
smarter than most adults on the deceptive marketing practices
of these companies. And Kidz are spreading the word to their
families, relatives, friends and neighbors.
Kidz Bite Back was a pilot program in South Florida (50 schools
in Broward and Palm Beach Counties) from 2004-2007. For evaluation
results, please click
here.
Each school has a Kidz Bite Back School Advocate – a teacher
who helps coordinate the Kidz Bite Back campaign at the school.
Learn more about Big
Fat Industries and Couch
Potato Companies.
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